Supporting Irish SME's

We are supporting Irish SME’s by showcasing their inspiring stories across Virgin Media Television platforms.


Backing Business

We’re showcasing hundreds of Irish companies across Virgin Media Television platforms, helping them get back to business.

Times have never been more challenging for business owners worldwide and everyday we’re hearing stories of businesses who have reinvented themselves to keep on trading. As businesses come to terms with their new normal, we want to support you by sharing your inspiring stories of resilience across our Virgin Media Television channels – Virgin Media One, Virgin Media Two and Virgin Media Three and our social media platforms. Our channels reach approx. 2.7 million people every week.

How can my business participate?

If you’re a business owner and you want to get your message out to the nation, we want to back you. Simply send us a short video of no more than 30 seconds in landscape mode to, explaining who you are, what your business does, and the operational changes you have had to make in light of the COVID-19 pandemic.

Please note, you must submit a video with your entry in order to be considered to feature.


Participant testimonials

“Backing Business saved my business when we had to pivot to try and keep going. We reached thousands of people across Ireland and sales increased massively! I can't thank you enough" - Denis Manzke


“The exposure and support have enabled us to adapt to the current challenge. It's helped connect with families to create together through our bake-alongs and our upcoming online baking school.” - Loraine Gleeson


Pamper the Camper

“Virgin Media's #BackingBusiness campaign has been instrumental in helping our business reach customers across the whole of Ireland. Due to the campaign we have seen a significant increase in sales and engagements across all of our online and social media channels.” - Wendy Riordan